Branded content and word-of-mouth



Originally uploaded by byzhang.

Last week eMarketer has

published the results of a research by Sharpe Partners which

investigated the potentials of viral marketing. The results are

interesting, since they confirm the power of viral marketing: 89 percent

of US users are likely to share content with friends and colleagues, and

only 5 percent refuse to share content that contains a clear brand

message.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: