Branded content and word-of-mouth

Originally uploaded by byzhang.

Last week eMarketer has

published the results of a research by Sharpe Partners which

investigated the potentials of viral marketing. The results are

interesting, since they confirm the power of viral marketing: 89 percent

of US users are likely to share content with friends and colleagues, and

only 5 percent refuse to share content that contains a clear brand

message.

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